Copywriter, Creative, Occasional Haiku-er...
Copywriter, Creative, Occasional Haiku-er...
American Express wanted to tell potential business customers about its Flexible Payment Option, but faced the same problem most banks and financial service providers face - their offer wasn’t all that unique nor that attention-grabbing. So we turned to radio to leave a lasting message in the heads of listeners, that when it comes to flexibility, Amex is the credit card for you.
American Express wanted to tell potential business customers about its Flexible Payment Option, but faced the same problem most banks and financial service providers face - their offer wasn’t all that unique nor that attention-grabbing. So we turned to radio to leave a lasting message in the heads of listeners, that when it comes to flexibility, Amex is the credit card for you.
