Childhood Immunisation Australian Government

One More Way You Keep Them Safe

(Australian Government - national Immunisation Project)

Getting your children vaccinated used to be a normal, unquestioned part of raising children. But in recent years, more and more parents have become sceptical of vaccines in all forms, and the Australian Government noticed that fewer children were getting these critical injections.

So, with a series of TV ads, we sought to encourage parents to simply talk with trusted healthcare professionals, while reassuring them that vaccinating their children is just one of the many things they do to keep them safe.